Key Insights

01

Overwhelming information and cluttered navigation make it difficult to find what they need.

02

Difficult forms and poor mobile optimisation make interaction cumbersome.

03

Inconsistent branding and outdated design undermine user confidence.

04

Unclear or difficult-to-find information increases the time and effort required to navigate the website.

05

This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.

06

Slow communication due to contact forms and lack of direct messaging.

ALEX DAVIDS

User Focused

Demographics

Gender: Female
Location: Johannesburg, South Africa

Occupation: Supply Chain Manager
Income: Mid-to-high level salary for a supply chain professional

Goals & Objectives

To find reliable, easy-to-navigate websites offering logistics and product sourcing information. Needs to quickly inquire about services or get quotes.

Motiviations

Efficiency: She needs to find service providers quickly to meet deadlines and keep her operations on track.
Reliability: Prefers companies that convey trust and professionalism through their website.
Ease of Use: Appreciates websites that are simple to navigate, with clear headings, interactive elements, and easy-to-fill forms.

Frustrations

Complex Forms: Forms that are difficult to fill out, unclear, or not mobile-friendly make her reluctant to reach out for services.
Cluttered Websites: Overwhelming, too much text, or difficult-to-navigate websites are annoying and waste her time.
Lack of Engaging Content: Websites that lack visuals, dynamic content, or interactive tools feel boring and fail to hold her attention.

Low brand visibility

Inefficient client engagement

Limited scalability

Shanghai ALS

Shanghai ALS, a consulting, sourcing, procurement, and shipping firm founded in 2023, is looking to build a strong online presence to better attract and serve international clients. With minimal digital footprint and a reliance on offline communication, the company faces low brand visibility, inefficient client engagement, and limited scalability.

Duration: 4 Months

Role: UX/UI Designer

Site: https://shanghai-als.com/en/

Establish a credible digital presence to attract clients and generate leads

My approach centred on understanding the needs of busy professionals and businesses looking for efficient sourcing and shipping solutions. We focused on creating a clean, intuitive interface that simplifies service discovery, streamlines requests, and builds trust through clear content and seamless navigation. Responsive design, strong visuals, and clear calls-to-action ensure accessibility across devices, while emphasising reliability and professionalism.